{"id":579,"date":"2026-03-31T12:40:51","date_gmt":"2026-03-31T12:40:51","guid":{"rendered":"https:\/\/mse-19.nomou.digital\/outing-justo-morbi-wild\/"},"modified":"2026-03-31T18:23:14","modified_gmt":"2026-03-31T18:23:14","slug":"outing-justo-morbi-wild","status":"publish","type":"post","link":"https:\/\/cheeseartistjordan.com\/ar\/outing-justo-morbi-wild\/","title":{"rendered":"Outing justo morbi wild"},"content":{"rendered":"<p>Traditional Dairy MSEs in Jordan: Cheese, Labneh, Yoghurt, and Jameed<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Executive Overview<\/h3>\n\n\n\n<p>In Jordan, dairy production at the micro and small enterprise (MSE) level is more than a business\u2014it is a <strong>continuation of heritage, rural livelihoods, and everyday nutrition<\/strong>. Products such as <strong>cheese (\u062c\u0628\u0646\u0629), labneh (\u0644\u0628\u0646\u0629), yoghurt (\u0644\u0628\u0646), and jameed (\u062c\u0645\u064a\u062f)<\/strong> form the backbone of local diets and hold strong commercial potential when produced with consistency and quality.<\/p>\n\n\n\n<p>For MSEs, dairy offers a <strong>high-demand, repeat-purchase category<\/strong> with opportunities to scale from home-based production to structured micro-brands.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2) Cultural and Economic Importance<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.openai.com\/static-rsc-4\/LsuFRJeWZ4jkWGsP5OJjLe6sLq0jJJEwd24h5Q5roDxuTTce57jVqJB1nONKCqiQkSIlsP9L2X7dsZJQB5Z4BBBMseruBHO3qDfyWviVWRRHoTknPet3heh6hQKr9mM6CRc96EpUTgX_UWTuDXZ2N56D49di_W9_BG07ZUHE-GcWrcmurXyu8TxdLa_d6rkU?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/55wHmCuuZOzk8FF9IGFHpYt0nviXmLveO_2MTazn1XHO9775HwCmqJ9m6_YP8wAZ5T0imRynlIZbjJhBI283NCL_fOi8YBHpy_E8ZpPL01-E-f37zdcRawN94Iy0nWEcyO8wqb5vGOZpQfCoIgJeroMK3AJWrqrzAR_DZDzFSVpm6qkBnJuAN2vdGTswmytP?purpose=fullsize\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.openai.com\/static-rsc-4\/kzxAzEtYQgLZafuWRCWsvevcmKBbs_IS4Pm1_5AaMi7JHsP2-5-GljJoN09TG4KIWirIvS6njMYhHCgM6QOhTEe3wFyGOZ3B65MKTgVJ8iwXNkXCbVqccRjN85ZX9SPlNGSQqvDNpolIEQeAGn1xx3ZgeYqK8VMT4xXMgMwGRKo?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/sSoLObJxSaVXR5HJNhzxEoQzXPN0CZ7Wjqll4PoWSZ3I5NJHxFTR0ZeoBhNi0s-QpOkhBkzpXOczT4LNdbK-IFTvrlga6IjwNje_vpNTEgEZcffQUVRUIPrF5hwCQobAWZ9V2DEHlMR_4lnekSZBPglSpJ6jCUq8qvlzY3awoa3epxQVZrU1acPpW2USciGz?purpose=fullsize\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.openai.com\/static-rsc-4\/wqeIdlg2ZZa17uG7tHKON7WBfMBo9rU8nlyvTivV0OD1x1wh1TZ0107uweo4RFuEKWiczO7UnM8TSmwH990UYk7VUyfwV3DLXnWsW7rH2zbmnVwlZLxdAQ3WuaH5wxW4sEhGoD5WjSrzW62s8Cc4mFnhoSdqBNFhGBVqGRf7fK4?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/y-DZPDIYhPXVQiy2x7CMKK-vB_hVI4i8VZ_-os-bZDbQJzpsrbVl8hA0BnwpKOucVHsp_z0UJMmYZLQhJyOvgc_0MTSKkNDWzkAlrszdG3Cn1956NiD3iYADNcoFip_PBwFm481kt645ljuLZTVV1B0y4PKZGo0smX6ybKHNqmIoNJDFFxTz8D3wj3-BqEOa?purpose=fullsize\"\/><\/figure>\n\n\n\n<p>4<\/p>\n\n\n\n<p>Dairy products are deeply embedded in Jordanian life:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daily consumption<\/strong>: Labneh and yoghurt are staple breakfast items<\/li>\n\n\n\n<li><strong>Cultural identity<\/strong>: Jameed is essential for <strong>mansaf<\/strong>, the national dish<\/li>\n\n\n\n<li><strong>Rural economy<\/strong>: Many families rely on livestock and dairy production<\/li>\n\n\n\n<li><strong>Hospitality tradition<\/strong>: Serving fresh dairy reflects quality and care<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Key insight: Demand is <strong>structurally stable and non-seasonal<\/strong>, unlike desserts or event-based foods.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3) Core Products and Value Proposition<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A) Cheese (\u062c\u0628\u0646\u0629)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Types: White cheese, akkawi-style, nabulsi-style<\/li>\n\n\n\n<li>Demand: High across all income levels<\/li>\n\n\n\n<li>Use cases: Breakfast, sandwiches, cooking<\/li>\n<\/ul>\n\n\n\n<p><strong>MSE advantage:<\/strong> Freshness and taste differentiation vs. mass-produced cheese<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">B) Labneh (\u0644\u0628\u0646\u0629)<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.openai.com\/static-rsc-4\/snHoRU1qErPXkNxvfxOO1M3WzlXWTdWEJPbk8zMH11obdwOQsSGgN_Edlc5vYXz7FfiyKqi2nRi58oTjCm4QtVfyrTqTMYRutCsUcE8l-6_KBtHy07ctcPlB5loQSeT53IgG8bxgWq0QsFXorV2jPlgxlw8SU0ErPRs5dYbr5FNpX4RWNDu3MNR78K3Ht6S9?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/WpfVnf3sw6TU70CxZ4lPQPKAMVDwIcQNfcdnKYdHTBIkHGpPwF7v6PPaK6Ex39OFcnP274XakNyyKXzSqYpRvbGtEbXrdsfRuWiVvGC-QWAv3KBRYUVt9A8kQsAJxgwIxgMCBzCamKQPfF_a4DiNUBYVZ_cHtBwiu8qFTYGiPPF6y-9jMO28A7v5qcrwJcw-?purpose=fullsize\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.openai.com\/static-rsc-4\/8KRnHCYf06Jm6bf3PuZSecLlNoJlTdozNQWHWKTgUgyCGY6ECYOOZ-YQrNtnCSzR1a4qNexwJJcHQrgSOiOB2zIjx4qJYStBHk7A_WQsHIwR9emtOlmR-DGYmlDQnRboQque5HSjaJ2OuN3_eO9tU5l-7TE15QhciQZy80BXEXg?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/h0r4L2dBkcz_LK5loL1Whr0AA36yRf8HvgfTQgf2TmbeGGb2LX_nT5oTO_WDmMEJqL2WWY1yOrTcMiyhAD-BcI99KmKhJJBGMM8H-6qfpKk07yLCmkzreZ767CemDITPN1jmPJNwDiBUFAmv7Pfu3vBeDj05t6Pz0A8ifwLYkWbpSJGaAnxrhvv0iun-jdWj?purpose=fullsize\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.openai.com\/static-rsc-4\/U5tFWrT7NjLr8k_PDRYGY5tQUW3WM8-5eBshoAJc4n_c1czHXGkDSvufU5qb1FC835ZeQCKz5N5Dw75EFW2DgZ91mMubsdRxH7PruqIIDjlyWWJRy5EE4XVWPlcFHE1o4iB4WxStnP4rkD9MT3ViK6GsNzrcuD68H6dNrMRtuZiZeDf8rdYdnzFb5PrWbcY2?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/Vo1s9AK-04S7hWZMRb7KrDOWwoxPkb-0XoXuz8GdXsT1pxAVtjtHMW_sNy10E6Jz2Z2Gryt61s-BO92SmCrVESbhSP_e9hoapLJBfU0Pwoiw6YBtKs-rFQ10ZHNiWEm2dHvKSp7ECxl4sE-gpzz3Kx1Y9SgDLY94j9-IXKZw9gAwRkTpxuz2Ddpj0qqJhDPK?purpose=fullsize\"\/><\/figure>\n\n\n\n<p>4<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thick strained yoghurt, often shaped into balls and preserved in olive oil<\/li>\n\n\n\n<li>High consumption frequency<\/li>\n\n\n\n<li>Easy to brand and package<\/li>\n<\/ul>\n\n\n\n<p><strong>Opportunity:<\/strong> Premium labneh (organic milk, infused herbs, \u0632\u064a\u062a \u0632\u064a\u062a\u0648\u0646 \u0628\u0644\u062f\u064a)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">C) Yoghurt \/ Laban (\u0644\u0628\u0646)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Daily staple<\/li>\n\n\n\n<li>Used for drinking and cooking<\/li>\n\n\n\n<li>High volume, lower margin compared to labneh<\/li>\n<\/ul>\n\n\n\n<p><strong>MSE strategy:<\/strong> Focus on <strong>quality, consistency, and freshness<\/strong> to retain customers<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">D) Jameed (\u062c\u0645\u064a\u062f)<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.openai.com\/static-rsc-4\/iRnaMAeEnaN5ngbxEpofeeHrcZjeDFKo6QPEuw-x1hRuA1WDZL4XA85dRofG6RlNOOqXNYRmRMcloPKsw57xxznyH21jfgqil7DnWI8CGU53D7Kk6axQ0NdlJK-nyqWBOs7VJJCut3G4u3Nu1TrjHkLQK7SOgGri1hVYcprLe_0?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/a6Wso2X39C-5zs7zvrRu5qPn3-8wj59mRE59ikKPM6TDSgHTpmASKOiiNsEfq0ZHIoei3CbyZLktFnW76cly3kjJSm-EUUq7GB7VEbp3fQuu65zMPexmcX9V5vqkH1E6fmxeWGW8s8cn2Ck8GKguun2tzou8V3kvsr9BRCDNErOX-UE5pWsQRidfYf3AQl4M?purpose=fullsize\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.openai.com\/static-rsc-4\/1ICjRNq7RhGbhkkCt-1REgdvT3RvZ5HCI-1DEf_vxU73kWOvcZyDhhPhwPCauABkTj2TcBES_cc8PbiGgQfkjesqvO6Cn9aPoI4xc4etsEHla4CbU2drv7AKhegu9a9o8eolD_93z5BoNPkK7mK0VZibo5_erwFDJMzZlnbC6IM?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/SmPivuda-TZ4c1oXZfPYMOpM_KEiVqCReVbrW0LjDWWfqtX0eeI1U74cHDkIdw9aSZWgDZrApnmQ-ZmpZolRMjb7Q6s3puV9Lp_3Qqgez9L9exoBM6F0NldoV58z0iKG0gYKFeIN_ya6onL-8AGQHj0_m9IebhxCy_Wfd1ab_hNbc4FM8rW67SuwWHjebZve?purpose=fullsize\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.openai.com\/static-rsc-4\/Hoqh-1Q0qhDpsbqYqtKgYjNlPRW2QxReHfZdNH3rXNmnphxsbM6Gz7CDsyE_AN_62GTTAIXYsggTTuZsI_EfmOugEqIOXS5JIAQ9pgetppfNVGMnW9uoGJ1Ed_gwJ0x6d22t4BmG_AnxkWJFze1wU4IudYvgFTu6vC4157XT53aJSprW75I8Oa7WcdSR17Zs?purpose=inline\" alt=\"https:\/\/images.openai.com\/static-rsc-4\/wgeIBd3RQtUbiqepJ0M-Bh1ni-5tHgkaBfBqAPECSJuMqyfcJYijNVZAq6wXAqkeD9487qDDeRpV5UD7KJpb0MekGxtyXF_nwui3M6j-IdwZP_njfwc6UV8g5mjYFOzpYbhYTbd3cMqOd2QOtCk4mR6pgjS601xaoPZ63CCW0sMkVFqutLQlEJd-aHGj6YQO?purpose=fullsize\"\/><\/figure>\n\n\n\n<p>4<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dried fermented yoghurt, traditionally sun-dried into hard balls<\/li>\n\n\n\n<li>Essential ingredient for mansaf<\/li>\n\n\n\n<li>Long shelf life \u2192 strong commercial potential<\/li>\n<\/ul>\n\n\n\n<p><strong>Key advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can be stored, transported, and sold beyond local markets<\/li>\n\n\n\n<li>High perceived authenticity when homemade<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4) Business Model of a Dairy MSE<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Typical Structure<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Component<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td>Production<\/td><td>Home-based or small rural facility<\/td><\/tr><tr><td>Raw materials<\/td><td>Local milk (sheep, goat, cow)<\/td><\/tr><tr><td>Sales channels<\/td><td>Direct sales, WhatsApp, local shops<\/td><\/tr><tr><td>Delivery<\/td><td>Local distribution or pickup<\/td><\/tr><tr><td>Scale<\/td><td>Small-batch, repeat customers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Cost &amp; Margin Logic<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Product<\/th><th>Margin Profile<\/th><th>Reason<\/th><\/tr><\/thead><tbody><tr><td>Yoghurt<\/td><td>Low\u2013Medium<\/td><td>High volume, competitive<\/td><\/tr><tr><td>Labneh<\/td><td>Medium\u2013High<\/td><td>Value-added processing<\/td><\/tr><tr><td>Cheese<\/td><td>Medium<\/td><td>Depends on milk cost<\/td><\/tr><tr><td>Jameed<\/td><td>High<\/td><td>Long shelf life + premium pricing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\ud83d\udc49 Strategic takeaway: <strong>Labneh and jameed drive profitability<\/strong>, while yoghurt drives volume.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5) Consumer Behavior in Jordan<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Why Customers Choose Homemade Dairy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trust in <strong>clean, natural ingredients<\/strong><\/li>\n\n\n\n<li>Preference for <strong>traditional taste<\/strong><\/li>\n\n\n\n<li>Perceived higher quality than industrial brands<\/li>\n\n\n\n<li>Loyalty to known producers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Purchase Pattern<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Frequent repeat purchases (weekly\/daily)<\/li>\n\n\n\n<li>Strong word-of-mouth growth<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6) Key Challenges for Dairy MSEs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Operational<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintaining <strong>consistent quality<\/strong><\/li>\n\n\n\n<li>Managing perishability (especially yoghurt and labneh)<\/li>\n\n\n\n<li>Access to reliable milk supply<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Regulatory<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Food safety and licensing requirements<\/li>\n\n\n\n<li>Limited formalization of home-based production<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Market<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competition from large dairy brands<\/li>\n\n\n\n<li>Price sensitivity in lower-income segments<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7) Strategic Growth Opportunities<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) Brand Development<\/h3>\n\n\n\n<p>Most producers sell unbranded products<br>\u2192 Opportunity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Labels, jars, storytelling (\u201c\u0628\u0644\u062f\u064a\u201d, \u201c\u0637\u0628\u064a\u0639\u064a\u201d, \u201c\u0645\u0646 \u0627\u0644\u0645\u0632\u0631\u0639\u0629\u201d)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2) Premium Positioning<\/h3>\n\n\n\n<p>Target higher-income segments with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organic milk<\/li>\n\n\n\n<li>Grass-fed livestock<\/li>\n\n\n\n<li>Artisan production<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3) Product Innovation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flavored labneh (zaatar, chili, herbs)<\/li>\n\n\n\n<li>Ready-to-use jameed sauce<\/li>\n\n\n\n<li>Healthy yoghurt (low-fat, probiotic-focused)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4) Distribution Expansion<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partnering with:\n<ul class=\"wp-block-list\">\n<li>Local supermarkets<\/li>\n\n\n\n<li>Specialty food stores<\/li>\n\n\n\n<li>Online delivery platforms<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">8) Future Outlook<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Evidence-Based<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stable demand due to daily consumption<\/li>\n\n\n\n<li>Increasing interest in <strong>natural and homemade products<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Forward-Looking<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Growth of <strong>\u201cfarm-to-table\u201d dairy brands<\/strong><\/li>\n\n\n\n<li>Formalization of MSEs into licensed small businesses<\/li>\n\n\n\n<li>Potential for <strong>regional export of jameed and specialty labneh<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">9) Conclusion<\/h2>\n\n\n\n<p>Dairy MSEs in Jordan\u2014focused on cheese, labneh, yoghurt, and jameed\u2014operate at the intersection of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tradition<\/strong><\/li>\n\n\n\n<li><strong>Nutrition<\/strong><\/li>\n\n\n\n<li><strong>Entrepreneurship<\/strong><\/li>\n<\/ul>\n\n\n\n<p>They benefit from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong, consistent demand<\/li>\n\n\n\n<li>Cultural relevance<\/li>\n\n\n\n<li>High customer loyalty<\/li>\n<\/ul>\n\n\n\n<p>For entrepreneurs and MSE platforms, the opportunity is clear:<br><strong>build trusted, high-quality dairy brands that preserve authenticity while improving consistency, packaging, and reach.<\/strong><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Traditional Dairy MSEs in Jordan: Cheese, Labneh, Yoghurt, and Jameed 1) Executive Overview In Jordan, dairy production at the micro and small enterprise (MSE) level is more than a business\u2014it is a continuation of heritage, rural livelihoods, and everyday nutrition. Products such as cheese (\u062c\u0628\u0646\u0629), labneh (\u0644\u0628\u0646\u0629), yoghurt (\u0644\u0628\u0646), and jameed (\u062c\u0645\u064a\u062f) form the backbone [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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